SafeCuddle support
Held, the way they expect.
Patented gentle support, refined through real use with more than 50,000 infants,1 with womb-like sound and a slow sway.
With Insight and ELLA · Coming 2027
Embrace
Holds your baby. Understands the night.
What it changes. Night after night.
Soothing that feels familiar.
Familiar pressure, womb-like sound and a gentle sway, the way a parent settles a newborn.
Nights that stay quiet.
A soft glow for feeds, and a note of what disturbed the night.
Answers, not guesswork.
When the baby wakes, ELLA can tell you what changed in the room.
Patterns over time.
Every night joins the last, so patterns no single night reveals can start to show.
Three systems. One quiet object.
Insight
Attentive without touching.
Insight senses sound, movement, temperature, humidity and the rhythm of sleep through the bassinet itself. Nothing to wear.
ELLA
Context in plain words.
ELLA explains each night when you ask, says how sure it is, and leaves the decision with you.
Three finishes. Made to belong in the room.
Woven shell, solid oak column, a soft night light. Designed with an Italian industrial design studio.
Dove
Built for safe sleep. Before anything else.
Built to the standard
Designed to meet the US federal safety standard for bassinets. Embrace ships only after a CPSC-accepted independent lab confirms it passes.
Back to sleep
A firm, flat sleep surface designed for babies sleeping on their backs, as pediatricians recommend.
Nothing attached
No wearables, no cables near your baby. Sensing lives inside the bassinet.
Not a medical device
Embrace gives context, not diagnoses or alarms. It never replaces your judgment or your pediatrician.
Private by design. The nights stay in your home.
Processed on Embrace.
Video and sensor data are processed inside Embrace and stay there unless you choose to share them. Embrace improves through federated learning, which shares only anonymized updates, never your child’s individual data.
Never sold.
Your family’s data is never sold and never used for advertising.
Yours to delete.
Delete your child’s data at any time.
Tech specs
- Support
- SafeCuddle converging inner mesh. Firm, flat sleep surface designed for back sleeping.
- Sensing
- Sensor module with camera, radar and room sensors. Sensing film beneath the mattress. Nothing worn or attached.
- Room
- Temperature, humidity, sound and light, followed through the night.
- Sound
- Four speakers in the basket base for womb-like sound.
- Motion
- Motor and linear guide for a gentle sway.
- Light and display
- Soft night light. Round display at the head of the bassinet.
- Processing
- Inside the column. Video and sensor data are processed and kept on the device. Federated learning shares only anonymized updates.
- Intelligence
- Insight observes the night. ELLA explains it in plain words.
- Materials
- Woven shell. Solid oak column.
- Finishes
- Dove, Moonstone, Pebble Grey.
- Safety
- Designed to meet the US federal safety standard for bassinets (16 CFR 1218). Ships only after a CPSC-accepted independent lab confirms it passes.
- Availability
- 2027, with Insight and ELLA.
Based on Embrace’s component integration study. Specifications may change before launch.
1. Company-reported usage of SafeCuddle, our first-generation product.
Be first to know.
Embrace is coming in 2027 with Insight and ELLA. Join the waitlist to hear first when orders open.
Questions parents ask.
What launches in 2027?
Embrace, Insight and ELLA, together. Embrace is the bassinet, with sensing built in. Insight brings the nights and your notes together over time. ELLA explains them in plain words and tells you how sure it is.
Is Embrace safe for my baby?
Embrace is designed to meet the US federal safety standard for bassinets (16 CFR 1218), and it will not ship until a CPSC-accepted independent lab confirms it passes. As with any bassinet, always place your baby on their back, on the firm, flat mattress provided, with no soft bedding.
Does Embrace put anything on my baby?
No. There is nothing to wear and nothing to attach. Embrace’s sensing is built into the bassinet itself.
Can ELLA tell me exactly why my baby woke?
ELLA shows you what was measured, what you logged and what the pattern may suggest, and it tells you how sure it is. A change in the room is a possible contributor, not proof. The decisions stay yours. The ELLA conversations on this site are illustrative.
Does Korrah replace supervision or medical monitoring?
No. Korrah is not a medical device. It does not diagnose, treat or prevent any condition, including SIDS, and it does not sound medical alarms. It does not replace safe-sleep practices, your supervision or monitoring your clinician prescribes. Talk to your pediatrician about health concerns.
Who owns my baby’s data?
Your family does. Video and sensor data are processed and kept on Embrace, and your child’s individual data stays there unless you choose to share it. Embrace improves through federated learning, which shares only anonymized updates. We never sell family data or use it for advertising, and you can delete your child’s data at any time. Our full privacy policy will be published before Embrace ships.
How is Embrace different from a smart bassinet?
Smart bassinets are built to automate soothing and log sleep. Embrace starts with SafeCuddle, the gentle support refined with more than 50,000 infants, senses the night with nothing on your baby, and, through Insight and ELLA, turns months of nights into context about your child. A crib stage is planned so the same history can continue after the bassinet.
Can I order Embrace now?
Not yet. Embrace arrives in 2027. Join the waitlist to hear first when orders open. We take no payment and no deposit.